Marriott Vacations Worldwide
Marriott Vacations Worldwide
I interned at a position that intersected all of my areas of study. Here's what I did.
I interned at a position that intersected all of my areas of study. Here's what I did.
In May 2022, I was hired by Marriott Vacations Worldwide (MVW) as their first social media intern. This was my first time getting employed, and I got to experience what working in a Fortune 500 company was like. I was working in a creative and collaborative environment, where I was creating branded social media content, strategy, and ideas for Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club.
In May 2022, I was hired by Marriott Vacations Worldwide (MVW) as their first social media intern. This was my first time getting employed, and I got to experience what working in a Fortune 500 company was like. I was working in a creative and collaborative environment, where I was creating branded social media content, strategy, and ideas for Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club.
At MVW, I was involved in every step of the social media content creation process. I brainstormed ideas for all three MVW brands, and came up with content series such as destination highlight Instagram reels and "Moments of Zen" short meditation Instagram reels as shown on the right. I was also responsible for creating strategic social media content calendars for all MVW brands, managing project flow for some campaigns, editing videos, creating graphic designs, shooting original content, gathering UGC, and managing influencer content.
At MVW, I was involved in every step of the social media content creation process. I brainstormed ideas for all three MVW brands, and came up with content series such as destination highlight Instagram reels and "Moments of Zen" short meditation Instagram reels as shown on the right. I was also responsible for creating strategic social media content calendars for all MVW brands, managing project flow for some campaigns, editing videos, creating graphic designs, shooting original content, gathering UGC, and managing influencer content.
One of the most important projects I worked on at MVW was announcing the creation of Abound, which merged all three MVW brands under one name. This long-term project taught me a lot, and I was able to gain first-hand experience on strategic messaging, community management, and establishing a new brand.
One of the most important projects I worked on at MVW was announcing the creation of Abound, which merged all three MVW brands under one name. This long-term project taught me a lot, and I was able to gain first-hand experience on strategic messaging, community management, and establishing a new brand.
moment of zen 1.mp4Another important project I worked on was launching MVC's TikTok account. I had to come up with trendy, short form videos that would show followers the kind of content they could expect on this platform. This project required audience analysis and more strategic messaging, as MVW was entering TikTok in order to target a new, younger audience. I helped brainstorm and execute ideas on how to introduce MVW to a generation where most people do not even know what MVW, a vacation timeshare brand, does. Thus, I was tasked with coming up with new content strategies while maintaining the brand's voice and look.
Another important project I worked on was launching MVC's TikTok account. I had to come up with trendy, short form videos that would show followers the kind of content they could expect on this platform. This project required audience analysis and more strategic messaging, as MVW was entering TikTok in order to target a new, younger audience. I helped brainstorm and execute ideas on how to introduce MVW to a generation where most people do not even know what MVW, a vacation timeshare brand, does. Thus, I was tasked with coming up with new content strategies while maintaining the brand's voice and look.
Overall, interning at Marriott Vacations Worldwide was an incredibly rewarding experience, and I am extremely grateful to have had my first social media marketing role with them.
Overall, interning at Marriott Vacations Worldwide was an incredibly rewarding experience, and I am extremely grateful to have had my first social media marketing role with them.
tiktok reel announcement no sound.mp4